2025
Final Rebranding
After more than a decade of experience and growth, I made the decision to put my name on the products I’ve passionately crafted. This final rebranding represents my commitment to sharing my journey, creativity, and dedication with every customer.
2020 - 2024
Covid-19 / Vegan Popsicle Vegano Launched
The Covid-19 pandemic presented one of the greatest challenges of my career, dramatically impacting my business. However, during this time, I discovered a new opportunity at local outdoor farmers markets. This became a pivotal moment, leading me to pivot towards creating Vegan Popsicles called "Vegano by stick station"—a fresh, plant-based offering that quickly became a hit with customers seeking delicious, healthy treats.
2017
Voted / Recognized
My gelato has been recognized and celebrated by local magazines, earning accolades as the best gelato in town. It’s an honor to be acknowledged by the community and to share my passion for quality, handmade gelato with so many.
2014
First Gelateria Opened
In 2014, Brandon’s passion for artisanal gelato led to the opening of his very first gelato shop, Stick Station, nestled in the heart of historic Old Town Pasadena. Just two years later, in 2016, the shop earned widespread acclaim, being named Best Gelato Shop in Pasadena and recognized as one of the Top 3 Gelato and Ice Cream Shops in Los Angeles.
Hello!
Hi, I’m Brandon Choi, an Asian American entrepreneur with a diverse background in various restaurant businesses from a young age. After years of exploring different ventures, I took on the challenging and exciting journey of shifting my focus to the world of ice cream. The transition was both difficult and rewarding, but it led me to discover my true passion for creating exceptional gelato and plant-based treats.
Our story
2012
Gelato Academy, Bologna, Italy
Brandon trained his skills at three of the world’s most prestigious gelato institutions—MEC3, PreGel, and Carpigiani—in Bologna, Italy. There, he mastered the entire gelato-making process, from the fundamentals to advanced techniques.